🠶 Creative Name Advantages
At LowHQ we're all about names that are creative, short and brandable!
Here are some key reasons why a founder or bootstrapper might decide to go with a creative name like these...
#1: Brand Positioning
A creative name is a way to jumpstart your new project with a quirky brand and personality.
If you're competing in a space with other entrants using keyword-derived names you can make having a friendly brand that people can relate to emotionally part of your positioning strategy.
#2: Short & Punchy .coms Available
The majority of dictionary word .coms, product keyword .coms and combinations thereof are only available at very high cost.
Choosing creative names that are non-keyword or non-dictionary means you can still get a short & memorable domain at an easy price for bootstrapping or first time founders.
For instance we're listing brandable 5 letter .coms for just $49 or less!
#3: Dominate SERPs & Get SM Handles
Launching your new idea as something like InsightAnalytics or FeedbackSurvey can make it difficult for even your own customers to find you online.
Search result pages will be full of competitors with similar keyword-derived names and high ranking articles about your category.
By choosing a creative name you will easily start filling your SERP with your site, social media profiles & articles about your service. You'll also find it easier to get your name as a handle on social media.
#4: Pivot or Diversify With Ease
If you choose to name your new startup with a keyword strongly related to what the initial version offers, there's a good chance you'll need to change this name if you decide to pivot or diversify in future.
Changing a service's name can be a complex process with negative implications for SEO & customer confusion.
A creative name can be a chameleon across changes like this and save you hassle while you refine or improve your offering.
LowHQ!